Pride Watches - Our Story
My name is Jason and my business partner and wife Anjanette have formed our company AJ Team Products Ltd based in Virginia, Co. Cavan.
Previously in the construction industry as a bricklayer up until 2007 when the work completely dried up, I found myself looking for every opportunity to make ends meet. I started up a window cleaning business, but again find there are weeks when there is no work in the winter months and just about ticks over when the good weather comes round. Again, this can be hard work in the current climate as this could be considered a luxury if half the country is out of work. Not to be beaten, my mind is always ticking with ideas on how to earn money to keep afloat.
My idea came from something relatively simple when I purchased a silicone sports watch on a plane coming back from the Shamrock Rovers and Juventus game in Italy. I wore the watch to a Dublin game where my sister remarked how trendy it was…it was then I remarked on how good it would be if they had them in the Dublin colours. That’s when the seed was planted in the brain to see if the product existed and I searched the net for this product. To my surprise, nobody had produced this.
We searched the whole of Ireland and UK to see if we could get something like this produced to no avail. We decided our best bet would be to venture into China to see if we could get this product made. Fortunately, my wife has a cousin who works and resides in China and sourced contacts for us to get the product made. If we had wanted a single colour band, we had the choice of 1000’s of suppliers. The fact that we wanted mixed colours by way of a dual or tri-colour band representing team, counties or country seemed an impossible task. To cut a long story short, we arranged a trip to China to take our product to the next level. After loads of experimenting and lots of failures, we developed our product with outstanding results. It was always our intention to put quality and something unique at the top of the list. We knew there were similar products available in single colours but the quality was poor and the lifespan minimum. We are so confident with our product that we also guarantee our watch for 12 months. We also carry the CE mark of approval and our product is skin friendly and non toxic. The watch is also waterproof and therefore great for swimming and water sports.
We have received a tremendous response with the concept so far and a few local businesses in Virginia, Co. Cavan are retailing our watch. After a year of struggling to get our brand out there, we have finally managed to get our product firmly in the market place.
We have now mastered the technique of specialist printing of logos/crests on the side of the watch with amazing results. Again, this would be great for any company wishing to promote their company or team on a quality product.
We started out online as siliconeteamwatch.com, but in 2012 have rebranded to Pride Watches